HRK — recruitment platform SEO & performance

Scalable recruitment platform with measurable organic growth after technical SEO and frontend improvements.

HRK · Recruitment / HR tech · Gatsby.js platform rebuild & SEO · 2023

Stack

Gatsby.js, TypeScript, GraphQL, WordPress

Collaboration

B2B contract, frontend ownership

Starting point

HRK needed a faster, SEO-friendly recruitment site. Organic visibility was limited and key landing pages underperformed on mobile. The team wanted a maintainable frontend without sacrificing content flexibility from WordPress.

Analysis & architecture

  • •Audited page templates, Core Web Vitals risks and crawlability blockers.
  • •Structured reusable Gatsby templates for job listings and content pages.

Implementation

  • •Built scalable listing and detail pages with TypeScript and GraphQL.
  • •Improved internal linking, metadata and semantic HTML for key templates.

Performance & SEO

  • •Optimized images, bundle splitting and critical rendering path.
  • •Implemented technical SEO improvements aligned with content team workflows.

Outcome

Delivered a production-ready platform with stronger mobile performance and a clear SEO foundation. Organic traffic increased by approximately 50% within three months after launch-focused optimizations (executive metric, not client-confidential KPI).

Metrics

Organic traffic

~+50% in 3 months

Delivery

Full frontend templates + SEO pass

Stack

Gatsby + TypeScript + GraphQL

My role

Sole front-end developer on Gatsby implementation, template architecture, performance and technical SEO execution.

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